Identifying Acquired Assets: Enumeration vs. General Categories
The purchased assets clause is the foundation of every asset deal LOI. There are two approaches: enumerate specific assets by category, or use a general "substantially all assets" construct with a carve-out list. For most small to mid-market transactions, specific enumeration is safer for the buyer.
Standard Categories to Include:
- - Tangible personal property (equipment, fixtures, inventory)
- - Intellectual property (trademarks, trade names, patents, software)
- - Assignable contracts and customer agreements
- - Customer lists, records, and databases
- - Permits and licenses (to the extent transferable)
- - Goodwill and going-concern value
- - Telephone numbers, domain names, social accounts
Attorney Note:
Do not rely on "all assets used in the business" as your only description. If a specific category matters to the deal thesis, name it. Goodwill language is frequently litigated when not explicitly included. The same applies to domain names, social media accounts, and phone numbers, which sellers sometimes retain without objection until the purchase agreement is drafted.