1) Who we are

This Cookie Policy explains how Acquisition Stars, PLC ("we," "us," or the "Firm") uses cookies and similar technologies on acquisitionstars.com (the "Site") and on third-party services we link or embed (e.g., Clio for client login/scheduling). When you first visit the Site, you'll see a cookie banner letting you accept, reject, or manage categories. Your current banner shows: Strictly Necessary (Always Active), Performance (enabled on consent), and Functional/Targeting (not in use).

2) What are cookies?

Cookies are small text files placed on your device to make the Site work, keep it secure, remember preferences, and (where enabled) analyze usage. Under EU/UK rules (PECR/ePrivacy + GDPR), non-essential cookies generally require consent; users must be able to refuse and later change their choice.

3) How we categorize cookies on this Site

Your banner groups cookies as follows (the ones we use today are marked):

✓ Strictly Necessary (Always Active)

Required for core site functions (security, network management, basic forms). Consent isn't legally required for these.

Functional

Remember choices and improve features. Not in use on this Site today.

✓ Performance/Analytics

Help us understand visits and page performance using aggregated, anonymous metrics. Used with your consent on this Site. (Example: Google Analytics 4 uses first-party cookies like _ga to distinguish users/sessions.)

Targeting/Advertising

Build profiles or show ads based on browsing. Not in use on this Site today. If this changes, we'll update this page and provide additional opt-out controls (including "Do Not Sell or Share" where required).

4) Cookies we may set (examples)

Below are typical cookies you may encounter. Exact cookies can vary as we improve the Site.

Category	Cookie	Provider	Purpose	Typical Expiry
Strictly Necessary	__cf_bm	Hosting/CDN	Bot/traffic management, site reliability	30 minutes
Performance/Analytics	_ga, _ga_*	Google Analytics 4	Distinguish users/sessions; aggregated usage analytics	up to 2 years
Performance/Analytics	_gid	Google Analytics	Short-term user differentiation	24 hours

Sources for GA4 cookies and purposes: Google Analytics Help & Google policies.

Note: Some features (e.g., embedded scheduling, client portal) run on Clio domains. Those pages set their own cookies under Clio's policy.

5) Your choices

A) Use the on-site banner

Accept or Reject non-essential cookies, or open Settings to choose categories. You can return to the banner anytime via the Cookie Settings link in our footer. (The banner currently shows Strictly Necessary + Performance; Functional/Targeting are not used.)

B) Browser controls

Most browsers let you block/delete cookies. Blocking Strictly Necessary cookies may break the Site. Guidance emphasizes that withdrawal of consent must be as easy as giving it.

C) California residents (CPRA)

If we ever add advertising/retargeting cookies that constitute a "sale" or "sharing for cross-context behavioral advertising," you'll see a "Do Not Sell or Share My Personal Information" control. Today, our banner indicates no Targeting/Advertising cookies are used.

6) Third-party cookies & links

When you click Client Login or Book a Consult, you may visit Clio domains (clients.clio.com, cliogrow.com). Those services may place their own cookies; review Clio's Cookie Policy for details.

7) Legal bases & international context (for EU/UK visitors)

Strictly necessary cookies: legitimate interest/necessary for service.
All other cookies: consent, which you can withdraw anytime through Settings. This reflects PECR/ePrivacy + GDPR guidance.

8) Changes to this Cookie Policy

We will update this page when we add, remove, or change cookies or vendors. The Last Updated date shows the latest revision.

9) Contact

Questions about this Cookie Policy or our cookie practices:

Acquisition Stars, PLC
26203 Novi Road, Suite 200
Novi, MI 48374
Phone: (248) 266-2790
Email: consult@acquisitionstars.com