M&A Failure Rate: How to Assess Acquisition Risk

A buyer's guide to what failure rates measure, why a deal may not close or meet its goals, and how to evaluate the risks.

Last updated · Acquisition Stars is an M&A law firm led by attorney Alex Lubyansky.

What does M&A failure mean?

A claim that mergers and acquisitions fail at a particular rate is only useful if the underlying research defines failure and the deals being counted. A transaction can end before closing, close but miss the buyer's operating goals, or produce financial results below a benchmark. Those are different outcomes. A study of one outcome cannot automatically answer the others.

The question matters to a buyer because the decisions differ. Before signing or closing, the buyer is deciding whether to proceed, renegotiate or stop. After closing, the buyer is responsible for making the acquired business work and measuring its results. A completed purchase can miss an investment goal even though it closed as planned. A buyer can also decide that walking away from an unfavorable transaction is the right decision for the business.

This guide does not provide a universal failure percentage. The page's earlier broad rate combined different definitions and populations without enough evidence to apply them to a particular buyer. To evaluate a published number, start with the study's population, period, denominator and definition of success or failure. Then ask whether the comparison fits the transaction under consideration.

Deals that do not close

An announced or negotiated transaction may end before closing for many reasons. The parties may disagree about price after reviewing the financial records, fail to reach an agreement on purchase terms, lose financing, encounter an unresolved consent or decide that an identified risk changes the economics. Whether a specific issue permits termination depends on the agreement, the applicable law and the facts.

A buyer should distinguish a lost transaction from a poor decision. If diligence reveals a material issue that cannot be addressed on acceptable terms, declining to close can protect the buyer's capital. A process that ends without a purchase can still produce useful information about the business and the limits of the buyer's offer. The question is whether the deal team identified the issue while it had practical choices.

What to test before committing

Start with the buyer's purpose for the acquisition. Identify the assets, customers, capabilities or operating position the buyer expects to gain, and the assumptions that must hold for the transaction to make sense. Tie the diligence requests to those assumptions. If the reason for the purchase is a customer relationship, for example, review the underlying agreements, renewal terms and consent provisions rather than relying only on a revenue summary.

The U.S. Small Business Administration's guidance on buying an existing business recommends investigating the business's financial position and the surrounding landscape, including contracts, leases, cash flow, licenses and permits. The precise scope depends on the business. Use the M&A due diligence guide to organize the wider review and the due diligence red flags guide to identify issues that need follow-up.

Connect a finding to a decision

A diligence finding should have an owner, a description, supporting documents and a proposed response. The response might be to obtain additional information, adjust the price, change the transaction structure, seek a contractual protection, set a closing condition or reconsider the deal. The right response depends on what the issue means for the particular buyer and on what the parties negotiate.

For instance, if a material contract requires consent to assignment or a change of control, identify the relevant clause, determine whether the proposed structure triggers it and agree who will request consent. A closing checklist should record the result. Calling the issue a red flag is not enough: the buyer needs to know whether the business can operate as expected and what happens if the consent is unavailable.

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Deals that close but miss their goals

After closing, a buyer may judge the acquisition by operating performance, cash flow, customer retention, employee continuity, the ability to use an acquired capability or another objective. A public-market study may instead use shareholder returns or a benchmark. These measures answer different questions and can produce different conclusions about the same transaction.

Before signing, write down what success would mean for the buyer and which assumptions support it. Record both the expected benefit and the cost or disruption required to achieve it. An operating goal should have a responsible owner, a way to measure it and a review point. If the plan changes after diligence, update the assumptions so the closing team and the people responsible for the business are working from the same plan.

A missed target calls for an investigation into the acquisition’s results. Separate factors under management's control from changes in the market, the information available at signing and the effects of later decisions. Comparing the result with the original decision record helps the buyer learn which assumptions held and which ones need to change.

Protect the investment case

A purchase price and financing plan should reflect the information available and the buyer's tolerance for risk. Review the quality and consistency of financial information with the appropriate advisers, and understand what the buyer is acquiring and assuming. Test the purchase assumptions against the business's actual contracts, operations and cash needs. The legal due diligence service explains how counsel can examine legal issues alongside the financial review.

The purchase agreement then allocates identified and unidentified risks between the parties through the terms they negotiate. Representations, disclosure schedules, indemnification, closing conditions and adjustment provisions need to be read together. A protection on paper is only as useful as its scope, duration, exceptions and practical enforceability in the particular transaction. The purchase agreement negotiation guide explains the buyer's related decisions.

Plan the transition before closing

A buyer needs a practical plan for the period when ownership changes. Identify who will communicate with employees, customers and suppliers, who will maintain access to systems and records, and what decisions need to be made immediately after closing. The seller's role, if any, should be defined in the agreement and supported by the people responsible for implementing it.

Do not treat integration as a generic promise to combine operations. Identify the specific changes the buyer intends to make, the dependencies and the person responsible for each one. Some functions may need continuity before they can be changed. Where the buyer and seller compete, information sharing and pre-closing conduct require particular care. The FTC's guidance on premerger negotiations and due diligence explains the risks of exchanging competitively sensitive information and describes precautions for the process. Ask antitrust counsel to assess the actual facts.

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Why an acquisition can underperform

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There is no single cause that explains every missed target. The following are questions for a buyer's review, rather than a ranking of the most frequent causes or a prediction about a specific deal.

The price depends on assumptions that do not hold

A buyer may value the target based on expected sales, margins, cost savings or future opportunities. Each assumption needs a source and an owner. Ask what evidence supports it, whether it depends on a particular customer or employee and what additional investment it requires. A forecast is a decision tool; it is not proof that the result will occur.

Build an operating plan that identifies the assumptions with the greatest effect on the buyer's decision. If new information changes an assumption, revisit the offer and financing plan with financial advisers. The goal is to understand what the buyer must believe for the purchase to be worthwhile, and what the buyer is prepared to do if that belief changes.

Legal or operational issues remain unresolved

Contracts, permits, employment arrangements, disputes and ownership records can affect what the buyer receives and how the business operates. The terms of the transaction determine which liabilities the buyer assumes and which protections may be available. Review the target's documents with counsel and use specialists where the issue requires them. Track open questions through signing and closing instead of allowing them to disappear into a general checklist.

The letter of intent and purchase agreement comparison explains how preliminary deal terms relate to the definitive agreement. For an active transaction, the post-LOI checklist can help the team assign the next diligence and negotiation steps.

The people or operating plan change

A business can depend on relationships and knowledge held by the seller, managers or employees. Identify those dependencies and ask what support the buyer will need after closing. A transition agreement, employment arrangement or documented handoff may help, but each depends on negotiation and the people involved. Review the responsibilities and incentives in the context of the proposed operating plan.

Customer and supplier relationships also need attention. Review the agreements, consent requirements and practical communication plan. A contract's transfer terms and the strength of a relationship are different questions. The legal team can assess the agreement, while the operating team assesses the steps needed to maintain service and trust.

How to evaluate an M&A failure-rate claim

A useful source should say what it measured and how it selected transactions. Look for the period, the number and type of deals, the geography, the outcome definition and the comparison used. A return measured for a public-company buyer may not describe a private business owner's operating result. A survey of executives' opinions is different from a study of completed deal outcomes, and a database of announced deals may include transactions that never closed.

Check whether the source is reporting a finding from its own research or repeating an earlier estimate. Read the underlying study where available. A familiar number repeated in an article does not establish the sample, calculation or applicability to a particular acquisition. A source can be informative without providing a prediction for the deal on your desk.

The M&A statistics page addresses broader market data; review each source's date and definition before applying it. This page focuses on the buyer's decision process and the distinction between pre-closing and post-closing outcomes. Neither page substitutes for analysis of the actual business, transaction documents and the buyer's objectives.

A buyer's decision record

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Before the letter of intent

Write down the acquisition objective, the expected source of value, the information needed to test it and the limits of the buyer's offer. Identify advisers and who can make decisions as new facts arrive. The business acquisition process guide and acquisition LOI template provide context for organizing the proposed terms; counsel should tailor documents to the transaction.

Before signing and closing

Maintain a list of material issues, their owners and the decision required for each. Reconcile the agreement with the diligence findings, financing, required consents and transition plan. Ask what would cause the buyer to revise the terms or stop. The letter of intent review service and M&A service page describe related legal work.

After closing

Assign responsibility for the operating plan and record the measures that matter to the buyer. Review the actual result against the assumptions documented before closing, including the cost and timing of the transition. Where the result differs, identify the cause before changing the plan. A clear record helps the team separate a flawed original assumption from an issue that arose later.

A diligence plan gives the buyer a clearer basis for deciding whether to proceed, negotiating the allocation of risk and managing the acquired business after closing. The outcome depends on the transaction and subsequent events.

Frequently asked questions

What is the M&A failure rate?

There is no single rate established here for all transactions. Published estimates can measure different populations and outcomes, such as failure to close or post-closing performance. Examine the underlying study and its definition before applying a number.

What is the difference between a deal that fails to close and one that underperforms?

A transaction that does not close ends before ownership changes. A completed acquisition may later miss an operating, financial or other goal. The causes and decisions involved differ.

Why can a completed acquisition underperform?

A result may differ from the buyer’s expectations when underlying assumptions, legal or operating conditions, or the transition plan change. The cause depends on the facts and should be assessed against the buyer’s original objectives.

How can a buyer assess acquisition risk?

Identify the assumptions behind the offer, investigate the target, assign material issues to owners, negotiate the allocation of risk and plan the transition. These steps inform the decision, while the outcome depends on the transaction and subsequent events.

How should I evaluate a published failure rate?

Check the study’s population, period, denominator, outcome definition and comparison. Determine whether it measures announced transactions, completed deals, public companies or another group, and whether that group fits your decision.

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